thestoryofmeaningfuluse

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Taking the Bite out of Apple – Defining the Future Inquiry

Taking the Bite out of Apple TSOMU Series -Part 3 of 3

This 3 part series looks at 3 perspectives of the cost to people in the manufacturing of Apple Products

Accountability for What? Constructing the 3rd Pillar – Social Sustainability

• Steve and Laurene Powell Job’ Legacy

• Defining the Future Inquiry

 http://thestoryofmeaningfuluse.files.wordpress.com/2011/04/weissman_liavina_120x1791.jpg?w=270

By Lavinia Weissman

@wecarehealth54545454545454

New York, New York

Community Solutions

“Is there some mystical reason why an innocent person becomes the target of evil? Of course not. People who talk about the karma of victims as if some hidden fact is bringing down the rain of destruction are speaking from ignorance.”

Deepak Chopra

Steve Jobs, in his life-time, had personally mastered the vision of living a life of life-long learning. He translated his vision into the design and manufacturing of products that can be adopted as the most power enablers to make this possible.

By large, as a society of people of any means, we cannot move beyond ignorance if we cloister ourselves from the world of learning. Jobs constructed a vision of the ICloud so that from anyplace, anytime with any device people can synch and learn to solve the problems they face everyday at home and for what they do for work.

Recently,  Sustainability, CSR and Accountability experts have focused on the cost to humans of how Apple products are manufactured; it is an interesting direction in my mind to see that the Jobs technical legacy has constructed a technical platform that is so critical to creating a framework for the human interaction that can embed social sustainability in society and culture today.

This platform enables the publication and production of media that works in a cloud where individuals can shape their personal learning by vocation or the way they live to take that learning and solve problems with others that can be formed into community solutions of any kind. Laurene Powell Jobs, during her husbands final days, guided him to find the peace that he had not found inside himself and with others before his death by supporting him to articulate this vision.

Walter Isaacson, Job’s biographer, provided a most complete story capture of conversations with  President Obama, Bill Gates (Philanthropist), and the technical leaders of Silicon Valley global companies, in just a few conversations that could create a picture of this vision for these leaders to act on, if they chose.

The story that  Isaacson  offers  is fundamental in my mind  to launching a new thought leadership in practice. I see this story line as part of a briefing for launching a learning  community that focused on creating the educational framework from which people can build a system of response to heal poverty and economy of debt and lack, I don’t see how we will create the system by which to full benefit of the power of this technical platform.

Basic to forming this kind of learning community, the convening team that sorts out the launch, the invitation and to convene the community needs to an  economy model and hub to support its formation and translation into local scale that mentors the participants into a form of knowledge and emotional intelligence that can translate vision into action and lasting form.

This community can become a forum or hub that represents and attracts the attention of leading educators that I have written about that include John Sexton, President of NYU and Freeman Hrabowski, President of UMBC. Sexton and Hrabowski are calling for the formation of a new educational format where portals of learning provide the architecture to the students all around the world to solve problems drawing from the best of humanities, science and technology that inspires a new experience of thought and engagement for anyone who joins in this form of learning that is sustainable.

How does this fit with Jobs Vision?

In Jobs final days of conversation with his biographer, Walter Isaacson, Jobs noted that Apple was a great company like HP, Intel, and Disney, because it was built to matter and live beyond simply a purpose of the founders developing an IPO to go public so the founders can leave and cash in. The literature shows that HP, Intel, Disney and Apple have lasted out and emerged from failure out of learning and a commitment to make a difference.

Jobs went on to say that when these companies get off course, that is the real cost.   Inn my opinion the cost to humans  associated with these companies. This is about a from of  sustainability that respects profit and people in balance.

At present, the complexity of engagement and the state of the world economically and the perpetuation of poverty, building companies to last in this way is not sufficient to insure a health global economy for people, planet and profit. In a consumptive society, the production of products, organization of services and innovation are often developed with a regard for building the most attractive product features and benefits.

Jobs talent for doing this in a very Zen like manner resulted in meeting the needs of talent beginning with the graphic design community with the launch of the Mac and reshaping and defining a “Mac Lifestyle” by 2004, that had the Apple products represent and associate with a lifestyle of promise rather, distinguishing Mac from Windows based products that have been tools of productivity.

Facebook and Linkedin.com have entered the global market affording a market of communication that is accessible to millions of people for free, supported by the sale of apps and advertising. However, these global gathering social media complexes do not have the substantive architecture that is basic to reshaping local economies of people where the needs of the people in local community are put ahead first so they can move beyond poverty and learn within their communities to sustain.

Talking on a platform does not provide the financial resources that insure the health and success of these projects to sustain.

I believe the forthcoming generation of learning and inquiry has to expand beyond the view of business as usual from a community and local economy perspective beyond the limitations of institutional views.

Who Belongs in this Inquiry?

In the tradition of view of economic development projects have always been like Microsoft organized as a fragmented vertial channel to solve a problem, e.g. foster more innovation to create more jobs; bringing costly pharmaceutical treatment to 3rd world countries. The problem identified to solve is in some regard a task.

  • The first step is to invite local communities to join in regions where there are problems associated with global companies that foster human injustice, e.g. Shell Oil in Nigeria, BP Gulf Oil Spill, Apple Human Costs to Manufacturing in China;
  • Begin by convening and analyzing the most basic needs of people impacted by this harm and providing them a stable infrastructure from which they can learn , work and live is a new form of inquiry that will begin to create a new form of mastery of quality of life for people in the locales through which they live and work;
  • This implies participation from the companies and governments in these locales where other distinct problems can be solved like the lack of industry or any sustainable economy, similar to what has been shaped for Rancho Petacal in Mexico by Roberto Vargas Marciel, Maher Ashram in Pune, India by Sister Lucy or the Honey Bee Network led by Anil Gupta, the first Pew Research Fellow;
  • Critical to the success of these projects, funding sources need to come from all sectors of participation, philanthropic foundations and where possible contributions from the local communities of people, who build these community by building a local economy of goods and services that aligned with the culture of location.

Taking the Bite Out of Apple

Accountability experts in sustainability and corporate sustainability have been steered over the last 3 decades since the issue of the Brundtland Commission Report in 1987 to continue the norm of how investors and corporations approach markets using a vertical channel approach.

It’s ironic at this time that Steve Jobs, founder and leader of the most successful company, Apple – in his final year of life called on great leaders to outline his integral view of life drawing on Edwin Land passion for integrating humanities and science to integrate into technological development.

Spiritual Leader J. Krishnamurti who inspired Physicist David Boehm from this view as well. Boehm in his writing pointed to the value of inquiry and dialogue as the path to creating a culture that embedded the most fundamental respect for what it means to be a human being.

At this years World Economic Forum gathering global leaders and private citizens from around the world left the meeting challenged to address the growing harm of poverty and harm to people.

This opens the door to the greatest challenge accountability experts have ahead for them – shifting accountability to defining and measuring sustainable metrics that serve people and local economy.

The 1984 launch of Apple Computer was in synch with the creation of the Brundtland Commission.  How ironic that Steve Jobs, Apple’s founder has left a legacy  to solve the most challenging and controversial problems associated with Apple by gathering with a small group of leaders, mostly personal friends to define the opportunity that technology implies to education and the change that this implies to all our approaches to education from how we educate children in schools to higher learning to the restructuring of how adults learn life long to sustain within their communities local economy.

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Author’s Bio: Lavinia Weissman is sustainable leadership coach, health advocate, capacity builder, and publisher/editor-in-chief of thestoryofmeaningfuluse.com.

For More information on Lavinia’s Coaching, Workshops and Presentations or to obtain an invitation to Monday Circle or Prayer Community Conference,

Contact Adriana Hill in the US by phone 516.204.6791 or at mydestinyjourney ampersand gmail.com.

Can Sustainable Venture Repair the Social Fabric of the Global and Local Economy?

Integrating Repair of the Local Economy into Incubation Scenarios for Cleantech or any Sustainable Venture

By Lavinia Weissman

@WeCareHealth56

Boulder Co

 

 

Jochen Kleef’s editorial, “Global Clean Tech Challenge: Clean Tech and Innovation – An Issue of Scale” was published in parallel with the start of the Wall Street Protest and Obama’s appointment of Jeffrey Immelt as Job Tsar to the US.

Kleef’s focus in his editorial was on “the challenges for these clean technologies are many ranging from simply the human resistance to change or accepting new approaches, engineering as well as technical hurdles and the running of a business professionally with commercial success.”

Kleef’s perspective is from his examination of launching an incubator and technology platform in Asia and the intricacies of create investment, commercial success and examining the benefits of localization and culture (Asia versus a global approach, e..g Immelt’s EcoImagination).

What happens when you shift the focus of sustainable business venture strategy to repair of the global or local social fabric?

A little over two weeks ago,  James Schwinn contacted me. James is an economic development adviser, who has a successful career in international capital markets and venture development.

Schwinn has changed the forum in which he works to take a leadership position – along with his partners, John L. Knott, Jr. and Charles Randall – that is focused the reorganization and redevelopment of its capital resources – financial, physical, natural and human – as the essential gateway to building self-sustaining economies and jobs.

The 3 partners created a chain of strategy and action that is taking root in South Carolina, starting in the Noisette Community of North Charleston. While investigating Schwinn’s success with his partners, I figured out very quickly our conversation was much more than a chat or interview. It was a foundation for a generative dialogue, which few people ever engage with.

Generative dialogue is the 4th state of inquiry and rarely begins in the first conversation where the learning forms creates a path of strategy and action. It is a competency exercised by leaders who know how to do more than inspire change.

The partners build the social network architecture based on what the community needs by creating  a geometric scheme of relationships,  where learning forms into patterns of activity that form strategic activity that produces results and change.

In this way, the partners of EcoBank, Network LLC insure results that build repair to a social fabric of a local community that requires a change to return to health – that repairs the environment, local economy, habitat and people’s capacity to live. Introduction to this form of thought leadership

Take 24 minutes to review this presentation, Financing Sustainability; James Schwinn, Presenter at the 2010 Gaining Ground Conference in Vancouver.

I watch this video 4 times.

It did not take me long to realize that this presentation was a context for the development of an accelerated learning lab to serve the incubation and repair of sustainable commercial ventures in a pattern of community interaction with local government and citizen forums that united a view and formed an architecture to repair the social fabric of community.

Whether this is organized in a region of Asia or the United States, there are critical activities that I have always viewed important and missing in the movement of business that describes itself as a Sustainable Venture or Corporate Social Responsible Business that I believe does not integrate responses that repair the social fabric of local community and its economy.

Why has Commercial Business and Incubation Failed to Repair Local Economy?

Commercial business and planning historically has been transactionally driven as an exercisse to manage a spread sheet. This spread sheet is used to monitor a capitlization plan with profit and loss that serves a limited group of stakeholders.

This mechanistic approach is fundamental  reason that the Wall Street investment engine resulting in an extension of the 2008 financial global meltdown sand cycle continuing to this day.

How Can We Break from this Destructive Pattern?

Local to me in Boulder County, Colorado, I began a very female style of networking that has resulted in a preliminary format from which to build a partnership with the DaVinci Institute

This began in what I perceive to be a best form of women’s networking and generative dialogue.  Amanda Johnson, DaVinci Council of Luminaries,  my coaching client, asked to shift her relationship with me so I could partner with her and Deb Frey, V.P.,  DaVinci Institute.  Amanda asked DaVinci’s Vice President, Deb Frey to join us.

DaVinci’s founder, Thomas Frey has followed the tradition of structure and organization of some of the most reputable consulting ventures from a futurist point of view, e.g. my colleague Jonathan Peck, President of Institute of Alternative Futures in Alexandria, Va.

Deb joined her husband Thomas a few years back to manage the firm and has been percolating on a vision to translate the assets and brilliant engagement that Thomas has guided to translate into something more meaningful for the community that is taking form around the DaVinci Institute.

Deb has come to recognize that a critical stage for making this vision real and practical is the requirement that the Institute learn to assess and serve the community need to create a fabric of innovation locally in the Boulder County area. Deb is also very aware that most thought leaders or futurists do not know how to build the capacity to translate vision into action.

Deb has invited my leadership and capacity building talent to work with her and Amanda to build this vision into practical stages of real time development.

DaVinci Institute will be the host for my November 12, 20011 program, Foundations of Portfolio work. Watch for next weeks press release with link to a registration page.

How is This all Helping Me to Change my Focus into More Productive Energy that Implies Progress?

Since arriving in Colorado and working with a few consultants in this community, it has been eating at me how deep our denial is in the US.  My conversations with James Schwinn have validated my intuition.

I am certain this is true in other places, e.g. Asia, as well.  In the fractured economy, commercial business is conducted on a transactional basis.

Companies as shown by the UN Global Compact performance report are continuing even as enlightened leaders of CSR and Sustainability to perpetuate that which is broken and re-enforce the systems that have are obstructing job creation, the building of healthy investments and platforms of economic development.

To build the new infrastructure, we need to repair the health of the environment, people, economy and habitat. But any form of press shows how many people are joining for protest and well intentioned “flittering,” that goes now where.

Where Does the Word Flittering Come From? And What Do We Have to Do to Stop this Pervasive Behavior?

Over coffee with a friend “Samantha Weston”, I learned a new word,“flitter.”

Sam has followed her career in bio-pharm and finance with a new passion for oil painting. She said when the paint splatters all over the place, that is called flittering.

Conditions today for me are like a map of flitter splatters; we have not gotten down to the serious work of change by assessing the needs of the people and children they love to find the resources needed from which to assure stability for themselves and who they care for.

Amanda Johnson, Deb Frey and I have pulled together our work with that view. Schwinn and his partners have had the financial and resources of scale they need to impact and step up to do the job and have the impact they can have.

This is also based on the notion of performing social network analysis  that forecasts  the need of people or the community formation they wish build for economic impact.

For years the transactional approach has obstructed the voice of community need after downsizing and investment harm. Schwinn captured my attention and put sparkle to my eyes when in his presentation he outlined that responsible planning and engagement plans for cycles of progress and cycles of decline.

I know no man that has put into a sentence more of what is natural to women when they care for their families or lead through cycles of change in the community where they live or the vertical commercial venture that employs them.

This was a value core to many of the men who have mentored me; but not often translated into a leadership platform in government, commercial business and the non profit sector by economic core groups of decision makers.

If you are aligned with repairing social fabric of a local community that serves the needs of people, subscribe to this blog and watch for more stories of meaningful use that serves the needs of people for generations moving forward.

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Author’s bio: Lavinia Weissman is an sustainable market leadership coach, journalist, and publisher of thestoryofmeaningfuluse.com.

As a speaker, she describes the new emerging patterns of markets shaped by sustainable market leaders and the social networks they work with and employ.

As a coach, Lavinia works with all her clients to inspire professional development that assures a person the opportunity to embed sustainability as a leader into the network and culture of people they work with.

WEAction Research Briefing: George Kell, #ungc 2010 Update

Live from the UN Press conference –


UN Global contact outreach through 6,000 companies over 130 countries. This is a small fraction of companies to impact societal scale change for sustainability.

Goal to increase this outreach through 20,000 companies by the time RIO is launched.

For Immediate Release

By Lavinia Weissman

@WeCareHealth

Boston MA

Source:  Press Conference Live @ UN Global Compact Press Conference

Written Report:  Press Release fro UNGC

George Kell, Executive Director of UN Global Compact provide this overview summary and analysis of UNGC progress over 2010.

Of the 6,000 members surveyed,

1. The percentage of UNGC member  corporations bring about change as a result of UNGC engagement is up to 80%.

2. The 6,000 have the power of 25% influence at the front end of issues of the 80,000 total multinational companies.

3.  75% of multinationals are only beginners building awareness.

4.  Ownership form a great influence

  • Public owned companies have 57% of impact;
  • State owned – 32%
  • Private owned – 18%

5. Size matters; Large companies working the issues the most, although within their subsidiaries there is only a 28% implementation.

6. Huge gaps on policies and supported by CEO’s and actual implementation and specific action, corruption, human rights, environmental issues and cuts across all areas of implementations. Awareness is high on material, risk and compliance sides.  Execution and implementation continues with very high gaps.

7. Supply chain continues to be one of the most significant gaps. Details on this at pp. 24-25.

8. Good news in 6,000 participants in survey taking action with NGO”s, MDG’s and 70% increase in concrete actions.

9. Response on environmental issues accelerated.

Projection for the future: UNGC is going strong,

Challenges:   implementation to drive quality.

Priority: Accelerate attention on human rights, corruption and environmental programs for implementation and execution.

Leadership foot print most critical in commercial domains for societal long term goals.

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Authors bio:

Lavinia Weissman is an sustainable market leadership coach, journalist, and publisher of thestoryofmeaningfuluse.com. As a speaker she describes the new emerging patterns of markets shaped by sustainable market leaders and the social networks they work with and employ.  As a coach, Lavinia works with all her clients to inspire professional development that assures a person the opportunity to embed sustainability as a leader into the network and culture of people they work with.

thestoryofmeaningfuluse – Celebrating a Successful Launch!

A letter from the publisher…..

by Lavinia Weissman

@WeCareHealth

Boston, MA

Dear Readers,

A recent 10 day bout with the flu, gave me opportunity to sit quietly and take stock of the incredible experience I had over the past month, launching this e-zine…. thestoryofmeaningfuluse.com.

In between tending my symptoms, I was able to get into the data of the initial few weeks of reporting to find out what articles people liked the most…

My findings came as no surprise—the most popular articles were anything related to Dave Wann’s “New Normal” and health …. Our magazine readers  enjoy reading about health here from the perspective of what I see key to capturing the story of meaningful use….

When I first began to think about the concept of  “meaningful use” last year and why meaningful use can only be reported in the context of story……I did so as kind of tongue and cheek in response to the President Obama’s program for adoption of electronic medical records to serve “meaningful use.

As part of this program, Obama offered a  financial incentive program that could total up to $44K  to each doctor, who adopt use of electronic technology”

My dry humor made me wonder what would happen we gave every American$44K+ bonus to live their life in health. To me real “meaningful use,” is about changing the way we think of health so that we put less burden on the health care system to fulfill the promise of health. Why?  Health is part of everything we do.

How we live, take care of ourselves, where we live and work and with whom….this ultimately is the place in which we find our health, restore it when it is not working or learn to live with a glitch that we cannot recover from.

And it has everything to do with how we work, earn and spend our money and the way we relate to an economy.

If our economy is not healthy, it becomes that much more difficult for us to retain our health, recover from illness or live with others adapting our ways to whatever our health condition includes.

Years ago, I recall in the “Economist,” someone wrote that Americans are always seeking the fountain of youth as its drive for health.

At this time, given the depth of challenge to any form of assuring health for the environment, economy, person and place—- I  believe Americans and people all around the world are coming to a realization that health is something we have to create out of living and working cautiously and respectfully with others.

The initial popularity and testimonies for the value of this magazine has created a challenge for me to grow into in order to make this a sustainable enterprise. And I am doing just that!  Phase 2 contains some great plans that are already in production.

  • a series of articles from Dave Wann describing the “New Normal,” and stories that describe the actions of people living this way;
  • missives from other countries translated into English from French, Spanish and Portugese;
  • Some of our editors write for  CSRwireTalkback.com post on CSRWire.com; we will be linking these editorials to articles that contain the research and stories that led us to formulate our editorials;
  • Mercadio Etico has joined our media partnership and we will be bringing you  stories their editors source in Brazil.

And more going live this week……..

Watch this week for the first  “Life Lessons”; authored by Joe Sibilia, CEO of CSRWire.com.

Life lessons are stories that describe challenging experiences, members of our network have encountered that have inspired them to do something differently.  I am personally excited that Joe Sibilia is the first person to contribute int his way.

I will follow with a second column related to the Japanese radiation disaster and my personal life lessons regarding radiation toxicity.

Just imagine, all this took shape while I was ill.  The ideas came back to me in email from my amazing network that are making this magazine the value it is today!

Let me take a minute to apologize for the disruption to our service, while I was ill.  Please know, we are doing the best to respond to your wonderful attention that our data aggregation shows and report to you on a daily basis as much as we can Monday- Friday (EST).

Our mission is to inspire anyone who reads us to create the work that nourishes them for life by bringing you inspiring stories of how people, companies and learning communities work wisely to live well.

Now for a few matters  of business:

Software Glitches

@workecology  had near 1,000 followers and a glitch took it down.  Please sign on to @WeCareHealth to resume twitter notification with us.

Help us build our subscriber base

Please click the share button at the end of this post!and tweet or add it to your Facebook wall— just help us spread the word.  If you read, please subscribe directly to the magazine and ask your friends to do the same. While our readership is most pleasant, we wish to show our financial supports we have a community  of members that are subscriber based, directly or through Networked Blogs.
Cheers,

Lavinia

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Authors bio:

Lavinia Weissman is an sustainable market leadership coach, journalist, and publisher of thestoryofmeaningfuluse.com. As a speaker she describes the new emerging patterns of markets shaped by sustainable market leaders and the social networks they work with and employ.  As a coach, Lavinia works with all her clients to inspire professional development that assures a person the opportunity to embed sustainability as a leader into the network and culture of people they work with.

Publisher’s Note: Please be patient while we figure out if Twitter can repair our @workecology id and recover our network.  By Friday 4/1, I hope twitter will resolve this and I will know by then what I have to do.


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