thestoryofmeaningfuluse
A Magazine Capturing the Story of Health- For People, Environment, Economy & HabitatArchive for Announcement
WEAction Research Briefing: George Kell, #ungc 2010 Update
Live from the UN Press conference –
UN Global contact outreach through 6,000 companies over 130 countries. This is a small fraction of companies to impact societal scale change for sustainability.
Goal to increase this outreach through 20,000 companies by the time RIO is launched.
For Immediate Release
By Lavinia Weissman
Boston MA

Source: Press Conference Live @ UN Global Compact Press Conference
Written Report: Press Release fro UNGC
George Kell, Executive Director of UN Global Compact provide this overview summary and analysis of UNGC progress over 2010.
Of the 6,000 members surveyed,
1. The percentage of UNGC member corporations bring about change as a result of UNGC engagement is up to 80%.
2. The 6,000 have the power of 25% influence at the front end of issues of the 80,000 total multinational companies.
3. 75% of multinationals are only beginners building awareness.
4. Ownership form a great influence
- Public owned companies have 57% of impact;
- State owned – 32%
- Private owned – 18%
5. Size matters; Large companies working the issues the most, although within their subsidiaries there is only a 28% implementation.
6. Huge gaps on policies and supported by CEO’s and actual implementation and specific action, corruption, human rights, environmental issues and cuts across all areas of implementations. Awareness is high on material, risk and compliance sides. Execution and implementation continues with very high gaps.
7. Supply chain continues to be one of the most significant gaps. Details on this at pp. 24-25.
8. Good news in 6,000 participants in survey taking action with NGO”s, MDG’s and 70% increase in concrete actions.
9. Response on environmental issues accelerated.
Projection for the future: UNGC is going strong,
Challenges: implementation to drive quality.
Priority: Accelerate attention on human rights, corruption and environmental programs for implementation and execution.
Leadership foot print most critical in commercial domains for societal long term goals.
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Authors bio:
Lavinia Weissman is an sustainable market leadership coach, journalist, and publisher of thestoryofmeaningfuluse.com. As a speaker she describes the new emerging patterns of markets shaped by sustainable market leaders and the social networks they work with and employ. As a coach, Lavinia works with all her clients to inspire professional development that assures a person the opportunity to embed sustainability as a leader into the network and culture of people they work with.
thestoryofmeaningfuluse – Celebrating a Successful Launch!
A letter from the publisher…..
Boston, MA
Dear Readers,
A recent 10 day bout with the flu, gave me opportunity to sit quietly and take stock of the incredible experience I had over the past month, launching this e-zine…. thestoryofmeaningfuluse.com.
In between tending my symptoms, I was able to get into the data of the initial few weeks of reporting to find out what articles people liked the most…
My findings came as no surprise—the most popular articles were anything related to Dave Wann’s “New Normal” and health …. Our magazine readers enjoy reading about health here from the perspective of what I see key to capturing the story of meaningful use….
When I first began to think about the concept of “meaningful use” last year and why meaningful use can only be reported in the context of story……I did so as kind of tongue and cheek in response to the President Obama’s program for adoption of electronic medical records to serve “meaningful use.
As part of this program, Obama offered a financial incentive program that could total up to $44K to each doctor, who adopt use of electronic technology”
My dry humor made me wonder what would happen we gave every American$44K+ bonus to live their life in health. To me real “meaningful use,” is about changing the way we think of health so that we put less burden on the health care system to fulfill the promise of health. Why? Health is part of everything we do.
How we live, take care of ourselves, where we live and work and with whom….this ultimately is the place in which we find our health, restore it when it is not working or learn to live with a glitch that we cannot recover from.
And it has everything to do with how we work, earn and spend our money and the way we relate to an economy.
If our economy is not healthy, it becomes that much more difficult for us to retain our health, recover from illness or live with others adapting our ways to whatever our health condition includes.
Years ago, I recall in the “Economist,” someone wrote that Americans are always seeking the fountain of youth as its drive for health.
At this time, given the depth of challenge to any form of assuring health for the environment, economy, person and place—- I believe Americans and people all around the world are coming to a realization that health is something we have to create out of living and working cautiously and respectfully with others.
The initial popularity and testimonies for the value of this magazine has created a challenge for me to grow into in order to make this a sustainable enterprise. And I am doing just that! Phase 2 contains some great plans that are already in production.
- a series of articles from Dave Wann describing the “New Normal,” and stories that describe the actions of people living this way;
- missives from other countries translated into English from French, Spanish and Portugese;
- Some of our editors write for CSRwireTalkback.com post on CSRWire.com; we will be linking these editorials to articles that contain the research and stories that led us to formulate our editorials;
- Mercadio Etico has joined our media partnership and we will be bringing you stories their editors source in Brazil.
And more going live this week……..
Watch this week for the first “Life Lessons”; authored by Joe Sibilia, CEO of CSRWire.com.
Life lessons are stories that describe challenging experiences, members of our network have encountered that have inspired them to do something differently. I am personally excited that Joe Sibilia is the first person to contribute int his way.
I will follow with a second column related to the Japanese radiation disaster and my personal life lessons regarding radiation toxicity.
Just imagine, all this took shape while I was ill. The ideas came back to me in email from my amazing network that are making this magazine the value it is today!
Let me take a minute to apologize for the disruption to our service, while I was ill. Please know, we are doing the best to respond to your wonderful attention that our data aggregation shows and report to you on a daily basis as much as we can Monday- Friday (EST).
Our mission is to inspire anyone who reads us to create the work that nourishes them for life by bringing you inspiring stories of how people, companies and learning communities work wisely to live well.
Now for a few matters of business:
Software Glitches
@workecology had near 1,000 followers and a glitch took it down. Please sign on to @WeCareHealth to resume twitter notification with us.
Help us build our subscriber base
Please click the share button at the end of this post!
and tweet or add it to your Facebook wall— just help us spread the word. If you read, please subscribe directly to the magazine and ask your friends to do the same. While our readership is most pleasant, we wish to show our financial supports we have a community of members that are subscriber based, directly or through Networked Blogs.
Cheers,
Lavinia
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Lavinia Weissman is an sustainable market leadership coach, journalist, and publisher of thestoryofmeaningfuluse.com. As a speaker she describes the new emerging patterns of markets shaped by sustainable market leaders and the social networks they work with and employ. As a coach, Lavinia works with all her clients to inspire professional development that assures a person the opportunity to embed sustainability as a leader into the network and culture of people they work with.
Publisher’s Note: Please be patient while we figure out if Twitter can repair our @workecology id and recover our network. By Friday 4/1, I hope twitter will resolve this and I will know by then what I have to do.
When Women Chose to Make a Difference to the Treatment of Childhood Brain Tumors
Post 3 of this series – Capacity Building for Health
Most patients of life threatening illness, whether they live or die, dream for a future when the cure is found!
As I completed the series on the Sanofi-Aventis acquisition of Genzyme, after I completed my analysis of whether or not this was a “hostile take over,” and “On what basis was Genzyme being financially valued?“ I asked the question, “What about the patient?”
This story-capture demonstrated to me one more time, that the patient driver for most is best described as ” learning to live without a cure and hoping that there is a possible cure.”
Most patients diagnosed with a life threatening illness, join advocacy movements promising a cure. Overtime they vest their family and friends in these advocacy movements of fund raising and building awareness for the “cure.”
When Scott Johnson, President of the Myelin Foundation was diagnosed with multiple sclerosis (first diagnosed 150 years ago) at Age 20, he recognized there was a greater need to reorganize scientific research by organizing the end in mind and used this as an organizing principle.
Scott created a non-profit accelerator, The Myelin Repair Foundation with the primary purpose to build a collaboration of people to think holistically; and search for a treatment or a cure, which requires a very different focus than investment in small research project permits. The gap between the small studies and an a holistic approach is described as “the valley of death.”
To leap and accelerate beyond the valley of death requires a steep investment in research for a cure which is likely to cost $1B. The Myelin Repair Foundation offres that is this video. in which summarizes how the foundation organized to conduct research and raise an investment of $80M how to accelerate in 7 years time toward this goal. The site also provides updates from Scott.
These audio and test reports provide a complete summary of how moving Scott led an organization into a format of accelerated collaboration for the to assure that funds raised for research were directed to defining the best possible treatments and potential cure.
So what does it mean when two women decide to take on a goal of improving care and finding a cure for children and their families looking to heal and recover from childhood brain tumors?
Companies, e.g. Dow Chemical, non-governmental organizations e.g. AAUW and the UN Gender Equality Program, have made this year a year to accelerate the agenda to insure women can move ahead and have greater impact with regard to science and hence in my view sustainability.
Elaine Cohen offered a recent report on how more women fix-its will not work. Within the report, Elaine
described that the challenge of moving beyond superficial EAP (employee assistance programs) and mother friendly programs as superficial and not really getting to the heart of the matter as to how women can successfully accelerate their careers and contributions.
I have always ascertained since working years ago as health care program manager and clinical management leader, that the glass ceiling is not addressing an issue of societal scale that harm health, e.g. sleep deprivation, chemical and environmental exposures.
This has led to a surge in the US since 9/11 that has resulted in 1 out of 3 people being diagnosed with a chronic or life threatening illness. With the Presidents Report on Cancer, issued in 2010, Nicholas Kristoff wrote
The report blames weak laws, lax enforcement and fragmented authority, as well as the existing regulatory presumption that chemicals are safe unless strong evidence emerges to the contrary.
Any intelligent woman knows that this also implies a great impact on a woman’s capacity to deliver a child in perfect health and serve the role of family caregiver to children and elders, whether health or ill. There are other complications that have resulted in a growing occurrence of children with birth defects and cancer.
In the early 1990′s, my writing began to address the question of the societal impact of women accelerated entrance into the workforce and the growing reliance on two income households. I then asked the question what implications did this have on caregiving. By the late 90′s, Peter Arno, Albert Einstein Medical Researcher has measured a niche of unpaid care giving to represent $306M annually in unpaid wages.
Early in the 2000′s, the Collaboration for Health and Environment was formed and assessed the cost of disease (chronic illness) for the 100M Americans afflicted with diseases, e.g. Parkinson Disease, MS, Infertility, birth defects, developmental disabilities, cancer and autism exceeds $325B per year in the chaotic array of systems of health care delivery and lost productivity.
All these websites and publications mentioned serve to validate the level of complexity, I suggested in in Post 1 of this series, Capacity Building for Health. Review of these articles provide an introductory understanding of what any patient and family is now having to navigate when someone is being diagnosed or treated for illness.
In this context, Christina and I began to identify a list of tasks to include as part of devising a strategy of how to create a global community that accelerates access and treatment and a cure for children who have cancerous brain tumors. The words “examine” and “include” give a clear idea of how we postured our conversation in which we were intent to learn how to translate into the best possible practice.
This is a different behavior than what the tradition of organization behavior has been based on the core group economic decision making practices of commercial business, government agencies and non-governmental advocacy groups that drive prescriptive practices and decision making process based on return of investment specific to ta sector.
Commercial interests are looking for a high rate of return on cash investment, government agencies are driven by the expense of serving a bureaucracy and employment system not based on merit or saving the tax payers money by eliminating jobs and looking to the market for alternative solutions to develop.
The tradition of non-governmental organizations has been to protest business as greedy and the cause of problems, which is true and not true and view government as not authoring the right forms of legislation that take a long time to author and pass while corporations invest in a tradition of lobbying for profit.
Christina and I began our conversation listing out some ideas about how to convene a global community in support of a country culture specific initiative
First, we brainstormed a list of who to talk to; our shared list involved speaking to a local scientist; inventor in Brazil to understand the issues and cost of building equipment from scratch or purchasing abroad.
We both understood the implications of the size of investment to build equipment to provide proton beam radiation therapy and why that implied that the equipment in this early stage of treatment discovery was estimated to cost $350M. With 28 installations around the world, was it possible to develop this equipment now to be more efficient and lower in cost?
Next on our list was a need to identify a community of patients and their parents who have been through this kind of treatment and establishing need. What is are the implications for children, who go through this treatment and what really has to be defined for ongoing followup both for the care and development of the child and continued research into the practice for continuous improvement?
We will most likely follow this by identifying participation from credentialed clinicians who represent a series of institutions that shape the entire care-giving landscape for a child suffering from a brain tumor, including the people who teach these children at school.
By the end of our conversation, we mapped out a plan for speculation and who to involve and agreed to a time for our next conversation. If you represent a country of care and any of these groups mentioned, and want to join in our project, please be in touch with me.
We know we can impact care for children if we form this as an activity to learn how to form future value for the most precious citizen of any sustainable economy, a child.
If you want to watch two women accelerate potential for contribution, watch Christina and myself as we work. It is clear to me that I want to create a global inclusive project outside the boundaries of tradition institutions, where we can factor in our personal need for self-care as we convene with others to shape a project into practical steps of achievement for milestones that build into lasting social impact.
If women know they can care for themselves and hence their families (elders, loved ones and children) that is a very excellent beginning to welcoming their investment in accelerating change in the world and impacting cultures of work, native origin and country.
This project is one of the best ways to examine how women work, adapt to an illness of their child and oversee as caregiver all aspects of the child’s life influenced by the disease, treatment and possible cure.
This certainly makes for a mix in recognizing a wonderful new pattern of work through which women can succed and be respected. This pattern will honor women as leaders, collaborators and the way they respect their own diversity and that of others for the greatest good. Don’t you think?
Best,
Lavinia Weissman
Publisher
Can Government lead Sustainability in Perpetuity?
Over the last few days, I have been struck by how much of news media is dedicated to political unrest globally. In fact, this morning I noted in review of my Blogged Networks feature on my desktop, that over 80% or bloggers offer posts that are positioned as “political causes for change,” “debating governmental harm,” or focused on what is wrong in the world.
Since the last 2010 BSR Conference, I can’t get Judith Rodin’s words out of my head. 
Judith Rodin is the President of the Rockefeller Foundation that is asking for new thinking, new vocabulary and wicked solutions for wicked problems. Wicked problems require wicked creativity and innovation. I don’t think anyone this week after seeing what is happening in the Middle East or in the United States would say that we are not living in an era of “wicked problems.”
You can’t learn how to solve a wicked problem without getting to work and solving the problem and making mistakes. We no longer have the luxury to do what is simple and easy. We have to broker critical partnership to innovate systemically and address complicated problems that address poverty, create jobs and build from impact investing with financial return that assures a global social impact.
Rodin described governments as the most risk averse; they obstruct change the most. Is this why the media is so filled with how people find government to be an imposition which are the greatest source of harm? Yet in recent weeks, it has become clear to me; governments are led by people who through plutocracy dictate the agenda. Most countries are not participating in building a response that the Rockefeller Foundation has described as “smart globalization.”
Unlike Egypt, where a political leader dictated for 30 years, the United States has a democratic electoral system that requires we elect our leaders with some frequency. Yet many of the complaining citizens are not voting. In a recent “special election,” to fill Senator Edward M. Kennedy’s absence in the Senate, approximately 2.2M of the 7M registered voters in the State of Massachusetts voted. A state notoriously Democratic elected a republican, with no background in politics or demonstrated skill solving “wicked problems.
So while Senator Brown is on the main-stream media circuit promoting his new book describing his personal challenges as kid , a new candidate has emerged with a background, education and track record to address “wicked problems.” Brown’s experience do make him human and align him with many others who have the experienced personally emotional and sexual abuse. The irony is that these problems have become more pervasive as the US economy becomes more challenged economically.
Another problem in addition to the growing challenge of abuse and lost childhood, is the increasing problem of “medical bankruptcy, ” which may be the number one most complex “wicked problem,” facing the United States. The problem amplifies and increases in risk for every US citizen because it is so complex and government is so focused on building a system of compliance to solve it, innovation is frequently obstructed.
Bob Massie on January 15, 2011 announced his candidacy as a Democrat for 2012 race to recover Senator Edward M. Kennedy’s senatorial seat.
By January 23, 2012 CSRwire Talkback published my endorsement of Massie, in which I wrote
While I vote every election, I feel my vote has lost meaning. I am a declared independent because I feel all political parties have lost their focus on the most important issues of today. This lack of focus obstructs an ordinary persons survival and capacity to sustain their family by assuring a lifelong health care and education system that does not bankrupt them should they take ill.
…Bob Massie’s resume and passion for learning has led him to develop a thought leadership that cuts across the sectors of business, non-governmental organizations and government to influence change. He understands the domino effect and vicious systemic circles of obstruction that a person who lives life with chronic or life threatening illness can experience. He understands the ramifications of years of destruction to people and planet by environmental toxins and unsafe chemicals and the ramifications to the climate in accelerating global warming. To me Bob has an exceptional background for a Senatorial Candidate, which implies he has the background and perspective to win office.
What appealed to me is that Bob’s announcement and candidacy presents an opportunity for me with millions of others to find out if there is in fact a method of leadership from which a new candidate can come into the US Senate or Congress and actually lead government into practices that contribute to solutions of wicked problems.
I am going to put my journalism to the test because I have selected to story capture Bob’s campaign, excellent position for a win and track how his proven leadership capacity can make the difference.
This column is the first of a new series – Politics & Accelerated Change.
Regards,
Lavinia Weissman
Publisher
Sustainable Market Leaders Book to be Launched by Wiley
Editors Note: Links to translations of this post are available here:
French Translation: Annonce de la Publication d’un Nouveau sur les Acteurs du Developpement Durable dans les Enterpries
Spanish Translation: Anuncian la Publicacion de un Nuevo Libor sobre Liderazgo en Sostenibilida
John Wiley, (publishers since 1807) will focus on telling the story of Sustainable Market Leaders, with the September 2011 publication of Eric Lowitt’s book, The Future of Value.
In my experience, there has been a long demand for story capture of the value that Corporate Sustainability Leaders form in their company by embracing CSR. The CSR Debate made clear that the language of corporate social responsibility, social responsible investments and sustainability is heard as jargon and often off putting to people who want to try to understand it. Lowitt offers a very simply definition to
SUS·TAIN·A·BIL·I·TY:
To maximize stakeholder value in perpetuity
I have known of Eric’s work for sometime, beginning with his research at Accenture’s Institute for High Performance and as someone who lives local to me. After a stint at Deloitte as a manager, Eric formed his own venture this past December 2010, when he left Deloitte to finish the book he had proposed, research, and wrote.
Eric is one of the people I know, who understands what I mean by the idea of an “accelerated action research lab.” In fact Eric has identified and researched ongoing sustainability accelerated action programs within every company on the 2010 Global Fortune 500 list. His research into the details of these initiatives, illustrated through interviews with sustainability and strategy executives at more than 25 of these market leading companies, companies he came to call Sustainable Market Leaders, forms the basis for the pragmatic advice in The Future of Value.
An interesting pattern of discussion emerged as a result of Eric’s action research. With Eric’s support, a number of executives at the Sustainable Market Leaders have begun to form a team approach that will lead to the next book in The Future of Value series. The mission of this emerging roundtable is to identify and promote best practices and new solutions alike to achieve sustainable development via systemic change. Eric will become the Editor-in-Chief of the next book, while the Sustainable Market Leaders drawn from the companies that contributed to The Future of Value, alongside leaders from the fields of private equity, public sector administration and local community activities, will write up their own stories for submission to the next book.
From time to time, I will be annotating and announcing a new entry from Eric’s blog or custom research summaries that leaders may commission as briefings for new projects, they would like to begin.
The nature of this project was built from Stealth (trust and shared assets), which speaks to Eric’s own leadership skill and capacity as a sensemaker.
Wiley through Eric Lowitt and The Story of Meaningful Use will begin taking orders for this book in June 2011. For people joining our combined research effort, we can take preorders for discounted volume purchase of 100 copies or more from professional associations, consulting firms and companies. Contact admin@ericlowitt.com for more information.
Cheers,
Lavinia Weissman
Publisher
Dave Wann on Every Day Joe Meaningful Use!
Dave Wann left his “comfy” job in 1996, after having an excellent career stint with the EPA in Denver Co. During that time, he met and hired Paul Hawken when Paul began his career as a environmental activist and consultant.
Dave then moved into a co-housing village designed, built and occupied Dave and a group of local friends in Golden CO. This was the beginning of Dave sharing an adventure with what grew to be a national community of friends to learn how to live with a high regard for the environment and a form of sustainable living.
Since then Dave has become a master gardener, authored 11 books on numerous perspectives of sustainability while he learned from his garden, his neighbors and the wide reach community of friends that Dave associated with. These people have helped form the movements of CSR, sustainability and sustainable investing. Dave became a man that walked his talk and learned to live by “making it so.”
Dave recently published his 11th book,
The New Normal is the sum-total of Dave’s discovery in how people are reforming the way they live, including Dave. As much as this book is for individuals, it is a book for numerous professions that include
- HR Professionals — can understand how the people you hire want to live or live and define a corporate culture compatible for people who value sustainability;
- Consumer Market Researchers – can learn what influences purchasing decisions for this growing normal today;
- Politicians —can grasp the needs of a growing constituency of people who want to change the way we live today;
For the “every day Joe” whether your drink of choice is fair trade or organic coffee or chai or simply filters water ….reading this book helps you see how your interest in living more sustainably is shaping in communities today where citizens are driving the infrastructure change for their personal life style with primary benefit to their children.
Dave’s new website, includes a blog that describes the change taking place of societal scale that is also relevant to anyone hard at work in their community that chooses to work wisely to live well. Dave is giving new definition to the word “well” with 11 books, essays, articles and video broadcasts..
I met Dave over 4 years ago as a neighbor, while living at Harmony Village, the cohousing community where he lives and gardens. Over the breakfast he cooked for me of pancakes, berries, yogurt and maple syrup and good java, we became friends and c0-travelers in this journey of authoring tales of “meaningful use.”
Since then Dave’s keynote roster has become quite global and international in flavor.
From time to time, we can expect short missives linking to Dave’s posts at his own website. Please join me in welcoming Dave Wann to The Story of Meaningful Use and our blog roll.
Cheers,
Lavinia Weissman
Publisher













